The Sales Letter

Ms. Annette Jordan  

                                                                 501 Madison Avenue
                                                             New York, New York 10010
                                                                 Phone# 917-555-1234

December 1, 2011


Dr. Kristen Comeforo,

I received your request and would love to give you a live demonstration of Avon Products. The holiday celebration is coming with speed and you have probably heard this repeated adage “that time waits for no man or woman”. This is way I am so glad that you have schedule our appointment for the 9^th of December 2011 for 5:30pm.  I know that your time is precious and for those 10 minutes that you have allotted me will be worth the Avon’s Experience.  I am sure that by the end of our presentation you will know more about Avon the brand and Avon’s products.

Dr. Comeforo, this is the season celebrate the joy of purchasing power with an experience that’s worth your while. As per our last email you prefer me to call you to discuss Avon’s products and perhaps to become a sales representative for Avon to supplement your income during the holiday season. We know that this is economy is rocky Avon could help you avoid saying “may be next year” to family, friends, and employees and co-workers. This is what so great about selling or purchasing Avon products you will never have to say “may be next year”.   You will always have the POWER to give.  Avon has been around for 125 years it’s a product that sells itself and gives you returns on your investments.  You want to know more? Keep our scheduled appointment; you will feel good wearing or selling Avon. Why? It’s a trusted BRAND that you can count on.  I look forward to our phone conversation which is schedule for December 5^th, 2011 at 5:15 pm to discuss the unique products of Avon. Thanks for allowing  me this opportunity, to introduce to  you, the unique products of Avon.

Sincerely yours,

Annette Jordan
Annette Jordan
Tomorrow’s Avon Representative

 

Business Contact Worksheet

Method of Approach                                 What will you say?

§  Agenda                                                        (product supplies) "Thank you for meeting with me.                                                                             for  3o minutes.             §  Product                                                       Have classic and new products to show the customer.                                                                                                                §  Customer                                                   Demographics 18 - 55 years §   benefits                                                    youthful look and flexible hours                                     §  Referral                                                     Professor Comeforo §  Question                                                   Do you want to increase your salary §  Survey                                                       What is your goal in life?

Benefits

      Make more money                     Avon sells over 8 million dollars in products    
      Make your oun hours                 Flexible hours
      Work from your home               Representing Avon is unique because Avon is unique
      Work online                               Unlimited financial gain.

Approaching the Market

Hi Followers,

The following letter address to me from the salesperson Misty lee is a prime example of chapter 10 for professional Selling.

Her email follows the effective use of an email business letter.  It included the general information needed to make a sale.    Her Name, the type of business, the company, the time, date, and her email address and contact number (s) are listed in chronological order.

 

However, Misty's follow-up phone call was rush as if she was in a hurry to talk to someone else. I had to replay her voicemail twice to get her phone number correctly.

As a customer, I prefer not to talk over the phone due to my heavy West Indian dialect. My dialect is not a barrier to me but to the receiver. The receiver always asks this question where you from? I usually respond America. The next question most likely will follow from the caller where were you born?  A spontaneous response from me the receiver would be American and you?

Therefore  I am going to follow-up with an email to Misty only to accept free mail as original offer by the New York Times online subscription.

Hi Annette, I’m still trying to reach you. You requested to see a recent forecast from the VantagePoint trading software which is up to 86% accurate at forecasting trend direction. Please give me a call or email me and let me know which markets you are trading or interested in so that I can send over the charts and you will be able to see how to use them to gain an edge in the markets. If you haven’t already, I suggest you look over our website at www.tradertech.com. I look forward to hearing from you. P.S. Jerry, a VantagePoint customer and trader just sent us a video. He has more confidence and is making more money because of VantagePoint. Trading options he recouped the cost of the software in just 4 trades. Watch his video now: http://www.traderplanet.com/videos/view/105225 Regards, Misty Lee Sales Associate Market Technologies, LLC World Leader in Market Forecasting 1-800-732-5407, 6155 Toll free for U.S. & Canada 00-800-6206-0000 , 6155 Toll free for United Kingdom 0011-800-6206-0000, 6155 Toll free for Australia * 800-6206-0000, 6155 Toll free for all International * (Dial your country's international access code) Fax: 1-813-973-2700 Website: www.tradertech.com Copyright (c) 2011 Market Technologies, LLC. All Rights Reserved. The information contained in this transmission is privileged and confidential intended for the use of the individual or entity to whom it is addressed. If you have received this communication in error, please notify us immediately. Emails, telephone calls and conversations with Market Technologies’ staff may be monitored for training and quality assurance purposes. This email is designed to provide accurate and authoritative information in regard to the subject matter covered, with the understanding that Market Technologies, LLC. is not engaged in providing commodity trading advice. If trading or investment advice is required, seek services of a competent and appropriately licensed person. VantagePoint is an intermarket analysis tool and not a trading system. It is a technical forecasting tool that uses proprietary forecasting indicators for the purpose of finding patterns and relationships between markets to make futuristic forecasts. In addition, futures, stocks, and options trading involves risk, and only risk capital should be used. For more information on accuracy measurements, disclaimer and license agreement please read http://www.tradertech.com/disclaimer.asp. If you wish to stop receiving emails from us, let us know: mailto:press@tradertech.com?subject=Unsubscribe_Me

The Road Is Before You...

  

Hello Followers,

Studying the art of selling is not easy especially Professional selling.  I am gaining knowledge from the course but my midterm score was 50/50. I was discouraged but then the professor stated not to worry but be encouraged then I got courage to start blogging again. This might sound like a joke but I am  very serious. I was sad but after I viewed my grades on Blackboard I saw  that there was HOPE.

There is a saying “never quit while you are ahead”.  I am encouraged. Thank you Professor Comeforo.

The Android

The Android            can add value.

How can technology add value to customers? The marketing niche that I came up with is to create a website that uses an active, walking, talking android that could walk through the actual graphic store that the customer wants to purchase their products.

The customer who goes to the website will be able to choose if they prefer the traditional webpage or the android.  The customer will be able to download their actual picture to replace the android face and also will be able to choose the sex of the android.

 This new niche will target young adults who are into video game.  I believe this will generate more sales.  Young adults spend over 26+ hours playing video games and they are not shopping. A decade ago the malls were young adults favorite pass time now video games connect friends around the word by television or internet.

The Niche Market

Why not create a market for young adults ages 18-30 that will generate revenue brand value.

 The new Android will simulate the customers facial and body characteristics. The customer would actually see themselves shopping, touching and carrying the merchandise to the cashier at the end of the credit card transaction the customer purchases are taken to a UPS truck for delivery and the Android customer walks out of the store.
The checkout counter will be identical to the store layout and the checkout cashier will be the facial and body characteristics of the actual cashier that is working at that particular store across the country, globally, and international.

Strategy

To launch this new niche market should be Amazon.com. Their website has been noted to be the best in customer service and user friendly, and organized.

If this new niche is launch by Amazon then their website will be the first to create an interactive customer Android shopping experience as did their flagship kindle e-reader.

The traditional mouse will also have to be redesigned with keyboard arrows or game ontroler buttons

to accommodate the new android customer. I have more ideas for technology that I would love to share with Bill Gates or Apple.

The Four Styles of Selling

 This is Robert Bloom the author of  “The New Expert’ an

 former CEO of Publicis Worldwide.

The Four Styles of Selling

Hello Followers,

This is Annette. Today, I was watching BNET’s The Live One with host Priya David Clemens online as she was interviewing her guest Robert Bloom who is the author of the book  ‘ The New Expert’. Bloom noted that the consumer is smarter today because of the Internet and the social media networks. Since the consumer is smarter and more knowledgeable than the seller, the sellers need to be on top of his or her game.  Bloom’s advice to sellers is that the consumer today can use technology to research information and that the smart phone brand is one of the tools that the consumer uses to scan the Qr code (Quick Response code). He gave an example from his own book.  On the back of his book is a Qr code where the consumer could scan by a Smart phone and go directly to his book’s web site and gather information on whether they want to purchase the product or decline the sale. Another interesting point from Bloom is that “customer loyalty is dead”. He strongly advises sellers to listen with their ears and less talking with their mouths to the consumer. Bloom states that the seller should only sell the consumer what he or she prefers and not what the seller believes the consumer wants.

This is a sample of  what a  Qr code looks like.( Wikipedia October 20, 2011) 

http://en.wikipedia.org/wiki/File:Wikipedia_mobile_en.svgikipedia

Our text book mentions that there are four types of selling methods  that sellers are trained to use to seal a purchase but the seller should adapt to Style flexing. Style flexing  is the deliberate attempt to adapt one’s communication style to accommodate the needs of the other person. (Selling today 12 ed.) if the seller is unable to read the consumer emotions, then the sale could be killed. Bloom reinforces chapter four in his interview by stating  that the seller must step-up his/her game and apply the four communication styles. The emotive style, directive style, reflective style and supportive style to achieve their desire goals.

Selling

                              The Textbook

 Hello Followers,

This is Annette, after studying marketing and advertising, I have come to the realization that selling is a SCIENCE and also an ART that can be mastered. You probably have heard of this old cliché probably once in your lifetime from parents or friends if you purchase a lemon or some useless item “a good salesman could sell anything …” why? He knows what his customers needs are.

Selling is very complicated after I read chapters 1 and 2 from our textbook ‘Selling Today” twelfth edition by Manning, Hearne, and Reece, after viewing the video Selling Power TV. Today, with host Gerhard Gschwandtner and his guest Dan Miller, who is the senior vice president of GP; I saw that Dan showed control of his selling skills and does not limited his research to the Internet. He stated, “that’s not where I stop, but I always start there”. (Bnet.com 10/13/2011)   He has a drive for knowledge. He optimizes his brand and product awareness most individuals stop at the Internet, but he researches other medias.

I also appreciated the idea that Dan mention B2B and B2C environment because on page 18 of our textbook there is a cartoon illustration, which states, “Wilson, what exactly is a knowledge worker and do we have any on the staff?” (Selling Today 12 ed.).

The knowledge worker must not rely on “technical skills, which are not enough for this information age.” (Selling Today) Employers  expect employees to bring in business and clients and the employee must add value with the information that they have research from the marketing mix. The marketing mix is  product, price, place, and promotion of a brand or product that you are selling.

At the end of the interview, Dan said “that there will be challenges that we’re going to have to face around communications” from those who are under 20 years of age but the baby boomers” (bnet.com10/13/2011), generation x, y, and z needs to communicate. I believe this cartoon dialogue sums it up well. " hi honey how was your day? You can read all about it on my blog."