Selling

                              The Textbook

 Hello Followers,

This is Annette, after studying marketing and advertising, I have come to the realization that selling is a SCIENCE and also an ART that can be mastered. You probably have heard of this old cliché probably once in your lifetime from parents or friends if you purchase a lemon or some useless item “a good salesman could sell anything …” why? He knows what his customers needs are.

Selling is very complicated after I read chapters 1 and 2 from our textbook ‘Selling Today” twelfth edition by Manning, Hearne, and Reece, after viewing the video Selling Power TV. Today, with host Gerhard Gschwandtner and his guest Dan Miller, who is the senior vice president of GP; I saw that Dan showed control of his selling skills and does not limited his research to the Internet. He stated, “that’s not where I stop, but I always start there”. (Bnet.com 10/13/2011)   He has a drive for knowledge. He optimizes his brand and product awareness most individuals stop at the Internet, but he researches other medias.

I also appreciated the idea that Dan mention B2B and B2C environment because on page 18 of our textbook there is a cartoon illustration, which states, “Wilson, what exactly is a knowledge worker and do we have any on the staff?” (Selling Today 12 ed.).

The knowledge worker must not rely on “technical skills, which are not enough for this information age.” (Selling Today) Employers  expect employees to bring in business and clients and the employee must add value with the information that they have research from the marketing mix. The marketing mix is  product, price, place, and promotion of a brand or product that you are selling.

At the end of the interview, Dan said “that there will be challenges that we’re going to have to face around communications” from those who are under 20 years of age but the baby boomers” (bnet.com10/13/2011), generation x, y, and z needs to communicate. I believe this cartoon dialogue sums it up well. " hi honey how was your day? You can read all about it on my blog."