The Android

The Android            can add value.

How can technology add value to customers? The marketing niche that I came up with is to create a website that uses an active, walking, talking android that could walk through the actual graphic store that the customer wants to purchase their products.

The customer who goes to the website will be able to choose if they prefer the traditional webpage or the android.  The customer will be able to download their actual picture to replace the android face and also will be able to choose the sex of the android.

 This new niche will target young adults who are into video game.  I believe this will generate more sales.  Young adults spend over 26+ hours playing video games and they are not shopping. A decade ago the malls were young adults favorite pass time now video games connect friends around the word by television or internet.

The Niche Market

Why not create a market for young adults ages 18-30 that will generate revenue brand value.

 The new Android will simulate the customers facial and body characteristics. The customer would actually see themselves shopping, touching and carrying the merchandise to the cashier at the end of the credit card transaction the customer purchases are taken to a UPS truck for delivery and the Android customer walks out of the store.
The checkout counter will be identical to the store layout and the checkout cashier will be the facial and body characteristics of the actual cashier that is working at that particular store across the country, globally, and international.

Strategy

To launch this new niche market should be Amazon.com. Their website has been noted to be the best in customer service and user friendly, and organized.

If this new niche is launch by Amazon then their website will be the first to create an interactive customer Android shopping experience as did their flagship kindle e-reader.

The traditional mouse will also have to be redesigned with keyboard arrows or game ontroler buttons

to accommodate the new android customer. I have more ideas for technology that I would love to share with Bill Gates or Apple.

The Four Styles of Selling

 This is Robert Bloom the author of  “The New Expert’ an

 former CEO of Publicis Worldwide.

The Four Styles of Selling

Hello Followers,

This is Annette. Today, I was watching BNET’s The Live One with host Priya David Clemens online as she was interviewing her guest Robert Bloom who is the author of the book  ‘ The New Expert’. Bloom noted that the consumer is smarter today because of the Internet and the social media networks. Since the consumer is smarter and more knowledgeable than the seller, the sellers need to be on top of his or her game.  Bloom’s advice to sellers is that the consumer today can use technology to research information and that the smart phone brand is one of the tools that the consumer uses to scan the Qr code (Quick Response code). He gave an example from his own book.  On the back of his book is a Qr code where the consumer could scan by a Smart phone and go directly to his book’s web site and gather information on whether they want to purchase the product or decline the sale. Another interesting point from Bloom is that “customer loyalty is dead”. He strongly advises sellers to listen with their ears and less talking with their mouths to the consumer. Bloom states that the seller should only sell the consumer what he or she prefers and not what the seller believes the consumer wants.

This is a sample of  what a  Qr code looks like.( Wikipedia October 20, 2011) 

http://en.wikipedia.org/wiki/File:Wikipedia_mobile_en.svgikipedia

Our text book mentions that there are four types of selling methods  that sellers are trained to use to seal a purchase but the seller should adapt to Style flexing. Style flexing  is the deliberate attempt to adapt one’s communication style to accommodate the needs of the other person. (Selling today 12 ed.) if the seller is unable to read the consumer emotions, then the sale could be killed. Bloom reinforces chapter four in his interview by stating  that the seller must step-up his/her game and apply the four communication styles. The emotive style, directive style, reflective style and supportive style to achieve their desire goals.

Selling

                              The Textbook

 Hello Followers,

This is Annette, after studying marketing and advertising, I have come to the realization that selling is a SCIENCE and also an ART that can be mastered. You probably have heard of this old cliché probably once in your lifetime from parents or friends if you purchase a lemon or some useless item “a good salesman could sell anything …” why? He knows what his customers needs are.

Selling is very complicated after I read chapters 1 and 2 from our textbook ‘Selling Today” twelfth edition by Manning, Hearne, and Reece, after viewing the video Selling Power TV. Today, with host Gerhard Gschwandtner and his guest Dan Miller, who is the senior vice president of GP; I saw that Dan showed control of his selling skills and does not limited his research to the Internet. He stated, “that’s not where I stop, but I always start there”. (Bnet.com 10/13/2011)   He has a drive for knowledge. He optimizes his brand and product awareness most individuals stop at the Internet, but he researches other medias.

I also appreciated the idea that Dan mention B2B and B2C environment because on page 18 of our textbook there is a cartoon illustration, which states, “Wilson, what exactly is a knowledge worker and do we have any on the staff?” (Selling Today 12 ed.).

The knowledge worker must not rely on “technical skills, which are not enough for this information age.” (Selling Today) Employers  expect employees to bring in business and clients and the employee must add value with the information that they have research from the marketing mix. The marketing mix is  product, price, place, and promotion of a brand or product that you are selling.

At the end of the interview, Dan said “that there will be challenges that we’re going to have to face around communications” from those who are under 20 years of age but the baby boomers” (bnet.com10/13/2011), generation x, y, and z needs to communicate. I believe this cartoon dialogue sums it up well. " hi honey how was your day? You can read all about it on my blog."

Professional Selling

Hello Followers,

This is Annette. I love marketing but I realized that marketing is vast and deep. Consumers are the main product for marketers.  If a marketer understands the consumer's buying, spending habits, and likes, then the marketer could persuade the consumer to purchase an item to incur a sale. I am still learning from chapter 2 from the textbook 'Selling Today' by the authors, Manning, Hearne, and Reece.

Steve Jobs died yesterday October 5, 2011 (1955-2011). We wish his family the best because the lost of a love one is never easy no matter the cause. Fair well and rest in peace Steve Jobs.  On BNET there is an article titled '6 Lessons We Could Learn from Steve Jobs' by Margaret Heffernan October 6, 2011 issue.  1. Style is Content: "Jobs...believed in style: in fonts, in graphics, in industrial designs and in marketing". (Heffernan) 2. Patience Beats Speed: Jobs had patience he was asked by “Richard Rummelt, what he was going to do next, in order to move Apple beyond its fragile niche position, Jobs had a gutsy answer:  “I am going to wait for the next best thing.” (Heffernan) 3. Drama Trumps Romance:  The product did what Apple said it would do without the romance. 4. Nothing Beats a Good Mistake: Losing Apple was big mistake but he found a remedy. He did not deny any problems that Apple may have had but he explains that Apple find a remedy. 5.  Technology Isn’t All About Youth: “Jobs continue to be as innovative in his 50s as he had been in his 20s is something most companies should take time to consider at length”. (Heffernan) Imagine this there are companies in the U.S.A that has layoff workers due to their age but thank God for Mr. Steve Jobs who was 56 years and innovative. 6. Business doesn’t have to be Bad:  Steve inspired individuals to try their hands at it (business). He was open about his failures and in the end Apple took him back as CEO the company he founded.