Professional Selling

Hello Followers,

This is Annette. I love marketing but I realized that marketing is vast and deep. Consumers are the main product for marketers.  If a marketer understands the consumer's buying, spending habits, and likes, then the marketer could persuade the consumer to purchase an item to incur a sale. I am still learning from chapter 2 from the textbook 'Selling Today' by the authors, Manning, Hearne, and Reece.

Steve Jobs died yesterday October 5, 2011 (1955-2011). We wish his family the best because the lost of a love one is never easy no matter the cause. Fair well and rest in peace Steve Jobs.  On BNET there is an article titled '6 Lessons We Could Learn from Steve Jobs' by Margaret Heffernan October 6, 2011 issue.  1. Style is Content: "Jobs...believed in style: in fonts, in graphics, in industrial designs and in marketing". (Heffernan) 2. Patience Beats Speed: Jobs had patience he was asked by “Richard Rummelt, what he was going to do next, in order to move Apple beyond its fragile niche position, Jobs had a gutsy answer:  “I am going to wait for the next best thing.” (Heffernan) 3. Drama Trumps Romance:  The product did what Apple said it would do without the romance. 4. Nothing Beats a Good Mistake: Losing Apple was big mistake but he found a remedy. He did not deny any problems that Apple may have had but he explains that Apple find a remedy. 5.  Technology Isn’t All About Youth: “Jobs continue to be as innovative in his 50s as he had been in his 20s is something most companies should take time to consider at length”. (Heffernan) Imagine this there are companies in the U.S.A that has layoff workers due to their age but thank God for Mr. Steve Jobs who was 56 years and innovative. 6. Business doesn’t have to be Bad:  Steve inspired individuals to try their hands at it (business). He was open about his failures and in the end Apple took him back as CEO the company he founded.